.Artificial intelligence is one of its technical tools in advertising design as a source of creativity and inspiration.

Artificial intelligence is also considered a set of different technologies that enable machines to sense, understand, act, and learn at human-like levels of intelligence. Problems, finding solutions to complex mathematical and physical equations quickly, in addition to logical thinking, learning from previous experiences and memorizing their results, and many other tasks and functions characterized by intelligence. However, artificial intelligence is currently facing many obstacles and problems that greatly limit its development and expansion, because the world has not yet discovered the mysteries and secrets of the human mind that artificial intelligence seeks to keep up with. Despite the tremendous technological progress, scientists could not keep up with some of the human mind’s capabilities and make them possible and available to artificial intelligence, such as feelings, various daily conclusions, and rapid response to all situations and circumstances that the human mind is exposed to. The British scientist "Alan Turing" is considered the father of artificial intelligence when he built a computerized machine in 1935 to decipher codes and codes during World War II, which paved the way for computers and research related to artificial intelligence. It is just a technology created by humans, and they are undoubtedly able to master and control it. These exaggerations, of course, refer to the fears that many people have about this rapid and exciting development of artificial intelligence software, and the ability of humans to curb or tame these technologies, especially since reliance on them is constantly increasing.