Integrating Sustainable Design Features with Visual Identity of the Brand

Document Type : Original Article

Author

University of Hertfordshire

Abstract

This study aims at how brands blend sustainable aspects as green economy efforts into famous company and product visual identities. As consumers and other stakeholders place a higher priority on sustainability, Brands face the difficulty of adding eco-friendly features into their visual designs without risking consistency and brand Identity. This study analyses design elements that strike a balance between environmental messaging and brand identity by analyzing cases studies on selected consumer products which are Patagonia Brand, Unilever (Dove, Seventh Generation) Brand and Ikea Brand. Important design elements like color, typography, images, and layout selections are evaluated for how well they convey sustainability without losing brand values. In addition, a practical enhancement on national selected samples were applied to investigate the analytical results and a survey was distributed to academics and experts in visual communication to verify these enhancements. Findings show that by demonstrating how visual identities may be modified to support sustainability ideals in ways that support the brand identity.

Keywords

Arab International Journal of Digital Art and Design
Volume 4, Issue 0 - Serial Number 2
Part 2 - Papers in English. "Special Issue of the Research papers of the International Conference: Green Design and Smart Cities"
March 2025
Pages 103-122

Files

Share

How to cite

Statistics