“The Confluence of Neuropsychology and Art” Exploring Emotive Transformation in Interactive Art through Biofeedback

Document Type : Original Article

Authors

1 Fourth Year University Student Digital Media Design Program School of Humanities and Creative Arts, University of Hertfordshire, powered by GAF, Egypt

2 Advertising department, faculty of Applied Arts, Helwan university. Assistant lecturer, School of creative arts, University of Hertfordshire, Hosted by Global Academic Foundation, Egypt.

3 Faculty of Applied Arts, Helwan university School of humanities & creative arts, university of Hertfordshire Hosted by Global Academic Foundation, Egypt.

Abstract

This paper reviews the junction of art, psychology, and technology; it highlights neuro-aesthetic principles, affective computing, and biofeedback as enabling novel breadths of interactive art, driven by the psychological status of its viewer. This research probes an investigation into how tools such as brain-computer interfaces (BCIs) and neurofeedback can be utilised to evoke self-reflection and affect mental states. Through inspecting the elaborate liasions between emotional stimulation and neural responses, this paper bequeaths a deep dive into the ways in which these technologies may cultivate a profounder comprehension of the self. Facilitated by the amalgamation of affective computing and multimedia design, this research provides a theoretical framework for the formation of interactive installations and artworks that dynamically react to the user’s mental or physical states, this is furtherly augmented by bestowing a review of the previous studies and applications conducted in the realm of biofeedback art. The prominent research question is therefore: to what extent can neuro-aesthetic technology and biofeedback art influence people’s emotions and alter self-perception?

Keywords

Arab International Journal of Digital Art and Design
Volume 4, Issue 0 - Serial Number 2
Part 2 - Papers in English. "Special Issue of the Research papers of the International Conference: Green Design and Smart Cities"
March 2025
Pages 123-146

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