Study of the new technologies of packaging design to enhance consumer experience

Document Type : Original Article

Authors

1 Advertising department - faculty of applied arts - Helwan university

2 Prof. of Advertising and Graphic Design Dept., Faculty of Applied Arts, Helwan University

10.21608/iajadd.2025.322069.1137

Abstract

As 2025 approaches, packaging design is undergoing notable transformations thanks to technological advancements. Technology plays a crucial role in developing how products are presented and protected by integrating innovations such as augmented reality (AR) and smart packaging. These innovations not only meet consumer demands for functionality and sustainability but also open up new opportunities for brands to engage with their customers in innovative ways.
Augmented reality (AR) is revolutionizing packaging design by providing a digital layer that allows consumers to interact with products through smartphone apps and AR devices. On the other hand, increasing consumer interest in sustainability is driving companies to develop eco-friendly packaging materials, such as biodegradable plastics and plant-based packaging, with designs aimed at reducing waste. Additionally, automation systems contribute to improving production efficiency, reducing material waste, and offering the ability to customize packaging in various ways, meeting the needs of a diverse audience.
Overall, technology significantly impacts packaging design by focusing on interactivity, sustainability, and customization. These developments help brands stand out and meet the growing demand for responsible and attractive packaging solutions. With ongoing technological innovations, the packaging industry is likely to see designs that are increasingly customized, intelligent, and connected, further enhancing the consumer experience.

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