Using Artificial Intelligence in Narrative Advertising for Enhancing Libraries Work and Implements the SDG’s

The integration of artificial intelligence (AI) in advertising strategies that use storytelling offers innovative ways for promoting public institutions such as libraries, aligning their roles with the broader objectives of the Sustainable Development Goals (SDGs). In the contemporary era dominated by artificial intelligence (AI) and digital technologies, narrative advertising can greatly benefit from integrating interactive AI avatars. This research investigates the development and impact of AI-driven avatars customized to represent diverse cultural identities and national characteristics, extend in both physical library settings and library websites. In addition to a sample of storytelling that will be designed practically, considering that these avatars are designed to engage users interactively, answering inquiries, providing information about library resources, scheduling appointments, and discussing local cultural small differences, the study explores how such avatars can enhance user engagement and satisfaction, thereby promoting libraries as dynamic, inclusive, and culturally aware institutions.
The implementation of this avatar technology also aims to align with and promote several United Nations Sustainable Development Goals (SDGs), including Quality Education (SDG 4), Decent Work and Economic Growth (SDG 8), Reduced Inequalities (SDG 10).
Using a mixed-methods approach, as evaluating a samples of AI-generated narrative advertisements deployed across various digital platforms. These narratives were tailored to highlight the libraries' initiatives that support lifelong learning, digital inclusivity, and community sustainability. In addition, a survey will be sent to professionals in advertising and mass communication to evaluate the practical part.