How can artificial intelligence improve commercial photography ?

Document Type : Original Article

Authors

1 Faculty of Applied Arts - photography , cinema and Tv dep. - Helwan university

2 Faculty of Applied Arts Photography ,cinema and Tv dept. Helwan University

10.21608/iajadd.2025.356756.1212

Abstract

The integration of artificial intelligence (AI) in commercial photography represents a significant shift in how images are captured, processed, and utilized for marketing and branding purposes. This research explores the multifaceted impact of AI technologies, image recognition, and automated editing tools on the commercial photography industry. The study examines how AI is enhancing the creativity in commercial photography. Key findings highlight AI's role in streamlining workflows, improving image quality, and enabling hyper-targeted content creation. Additionally, the research addresses the ethical considerations and potential challenges associated with AI in photography, such as issues of authenticity and the displacement of traditional photographic skills. The importance of the research lies in studying the applications of artificial intelligence and its usage in commercial photography, and its contribution to developing and improving the product photography to reach the highest level of quality, mastery, and distinction. This comprehensive analysis aims to provide a nuanced understanding of AI's transformative effects on commercial photography and offer insights into future developments in the field.

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