"No Brand" Strategy and Its Impact on Product Perception

Document Type : Original Article

Authors

1 Advertising department - faculty of applied arts - Helwan university

2 Advertising and Graphic Design Dept., Faculty of Applied Arts, Helwan University

Abstract

In a world saturated with logos, brands, and brand names, the concept of "no-brand branding" emerges as a fresh and intriguing phenomenon in marketing. This approach challenges traditional branding strategies by prioritizing authenticity, simplicity, and customer experience over conventional branding elements. Instead of relying on brand designs, companies must ensure that every aspect of their products or services meets high standards of quality. This focus on quality can lead to strong recommendations through word-of-mouth, customer loyalty, and personal experiences with the products or services, thereby fostering effective communication that enhances sales.
As we delve into this concept, we will explore how no-brand brands operate, their impact on consumer behavior, and notable examples that illustrate their effectiveness. Additionally, no-brand brands often attract a segment of consumers who are skeptical of traditional marketing practices and advertising tactics. These consumers perceive such products as more honest and less deceptive, which can enhance trust and loyalty.

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